The delay is the waiting time between each SMS sent during a campaign.After one message is sent, your phone waits for the configured delay before sending the next message.
Minimum Delay: 10 seconds
Maximum Delay: 60 seconds
Send delays are designed to protect both your phone number and message deliverability.
Carrier Protection
Mobile carriers actively monitor SMS traffic for spam-like behavior. Sending messages too quickly can cause your number to be flagged or blocked.
Number Reputation
Each phone number has a reputation or trust score with carriers. High-speed bulk messaging can negatively impact this score.
Natural Sending Pattern
Real users do not send large volumes of messages in a short time. Delays help your campaigns appear natural and human-like.
Default delay range: 15 to 60 seconds
Lowest allowed delay: 10 seconds
Each message is sent after a random delay within the selected range. Randomized delays appear more natural than fixed intervals and reduce the risk of carrier filtering.
If you are sending messages primarily to recipients on the same carrier (for example, all Verizon numbers), consider using higher delay values. Carriers monitor bulk traffic within their own network more closely.
To adjust the delay settings for a connected device:
Open the Easify web dashboard
Navigate to Device Connect
Locate your connected device
Click Adjust Delay
Set your preferred minimum and maximum delay
Save the changes
New delay settings apply to the next batch of messages.
