If your campaign involves a prohibited use case or content, your 10DLC registration may be rejected, or your messages may be blocked.
Make sure your campaign description, sample messages, website, and opt-in process accurately represent your messaging use case.
The following financial services are generally not permitted for 10DLC campaigns:
Payday loans
Short-term or high-interest loans
New loan solicitation
Third-party loan services
Student loans
Cryptocurrency-related services
Promotional stock or investment platforms
Certain high-risk investment services
Financial messaging may be subject to additional restrictions depending on the business and messaging use case.
The following debt-related services are generally prohibited:
Third-party debt collection
Debt relief
Debt reduction
Debt consolidation
Credit repair
Debt repair services
Campaigns involving prohibited loan use cases should not use language that promotes or represents those services. Examples of loan-related terms that may indicate a prohibited use case include:
Payday loan
Short-term loan
High-interest loan
Instant loan
Fast cash
Quick approval loans
Same-day loan or funding
Guaranteed approval
No-credit-check loans
Student loans
Third-party loans
Loan brokerage
Loan referral
Affiliate loans
Lead generation
Loan marketplace
Same-day approval
Approval within 24 or 48 hours
These terms should not be treated as a standalone keyword blacklist. The business, website, campaign description, opt-in process, and sample messages are considered together when reviewing a campaign.
Messaging related to third-party lead generation is prohibited. Do not use 10DLC to:
Buy or sell consumer leads
Send messages on behalf of unrelated third parties
Share consumer information for third-party marketing
Send messages to contacts who did not directly consent to receive messages from your business
Your opt-in process should clearly identify the business that will send the messages.
Gambling-related messaging is generally prohibited. This includes messaging related to:
Casinos
Sports betting
Betting services
Gambling platforms
Betting tips or picks
Certain sweepstakes, raffles, or similar activities
Messaging related to illegal drugs and certain restricted substances is prohibited. Examples include:
Cannabis
CBD
Kratom
Illegal drugs
Drug paraphernalia
Certain controlled or restricted substances
These restrictions may apply even when a product or substance is permitted under local or state law.
10DLC campaigns involving prohibited tobacco, vaping, or e-cigarette products are not permitted. Examples include:
Vape products
E-cigarettes
Certain tobacco products
Products primarily intended for vaping or nicotine consumption
Promotional messaging for prescription-only drugs is prohibited. Do not use 10DLC campaigns to promote or solicit the purchase of prescription drugs.
Messaging containing prohibited adult or sexually explicit content is not permitted. This includes:
Pornographic content
Sexually explicit services
Sexual solicitation
Certain adult products or services
Content intended to facilitate sexual services
Messaging related to prohibited firearms, weapons, or transactions involving regulated weapons is not permitted.
Do not use 10DLC campaigns to promote, sell, or facilitate transactions involving prohibited weapons.
Messages must not contain content that promotes or encourages:
Hate or discrimination
Violence
Threats
Incitement of violence
Targeted harassment or abuse
Messages must not attempt to deceive recipients or obtain sensitive information through fraudulent means.
Prohibited examples include:
Phishing messages
Fake account or security alerts
Impersonation of banks, government agencies, or other organizations
Fake delivery or payment notifications
Requests for passwords, PINs, or sensitive personal information
Fraudulent or misleading links
Impersonation of another business or organization
Deceptive marketing
Do not use misleading URLs or websites designed to make a message appear to come from a different business.
Messaging that facilitates academic dishonesty is prohibited.
Examples include:
Services that complete assignments for students
Exam-taking services
Sale of unauthorized test answers or materials
Services intended to help students bypass academic requirements
Legitimate tutoring and educational services are not automatically prohibited when they do not facilitate academic fraud.
Messaging that promotes deceptive or unrealistic financial opportunities is prohibited.
Examples include:
Guaranteed income claims
Pyramid schemes
Deceptive work-from-home opportunities
Unrealistic investment returns
Programs promising substantial financial gains with little or no effort
Only send messages to recipients who have provided the required consent for your messaging program.
Avoid:
Sending unsolicited promotional messages
Sending messages to purchased contact lists
Sending messages to contacts who did not opt in
Using misleading content to encourage recipients to open or respond to messages
Attempting to bypass carrier filtering
Your messaging should match the purpose and consent described during campaign registration.
Be careful when including links in SMS messages.
Avoid:
Misleading URLs
URLs that redirect recipients to unrelated websites
Links designed to hide the actual destination
Public or free URL-shortening services commonly associated with spam
Where possible, use a branded domain that clearly relates to your business.
Your 10DLC registration information should accurately represent your actual messaging program.
Before submitting your campaign, check that:
Your business matches the business represented on your website.
Your campaign description accurately explains why you send SMS messages.
Your opt-in process matches the method you actually use to collect consent.
Your sample messages represent the messages recipients will receive.
Your website does not promote a prohibited product, service, or use case.
Your Privacy Policy and Terms accurately describe your messaging practices.
Your messages do not contain prohibited or deceptive content.
Review your campaign using the following checklist:
My business does not fall under a prohibited use case.
My website accurately represents my business and services.
My campaign description accurately describes my SMS use case.
My recipients have provided the required consent.
My opt-in process matches the information submitted during registration.
My sample messages accurately represent the messages I will send.
My messages do not contain prohibited or deceptive content.
My website, campaign description, and sample messages provide consistent information.
Any links included in my messages direct recipients to legitimate and relevant websites.
If you are unsure whether your business, messaging use case, or content is permitted, contact the Easify Support Team before submitting your 10DLC application.
Reviewing your business, website, opt-in process, campaign description, and sample messages in advance can help identify potential compliance issues and avoid unnecessary delays during registration.
