An Email Warm-Up Campaign in Easify helps gradually increase the sending activity of an email sender to build and maintain a positive sender reputation. Instead of sending a high volume of emails at once, Easify gradually increases volume while monitoring activity and deliverability.
Warm-up campaigns are designed to use active and engaged contacts to support better deliverability and reduce the risk of emails being flagged as spam.
Email Warm-Up Campaigns can help you:
Build sender reputation through consistent and gradual email activity.
Improve email deliverability by gradually increasing sending volume.
Reduce the risk of spam filtering caused by sudden increases in sending volume.
Use engaged contacts to support healthier email engagement and deliverability.
Monitor sending activity throughout the warm-up process.
Go to Email > Warmup Campaign.
Click Create Warmup Campaign.
Under From Emails, select the email sender you wish to use.
Under Recipients, select the contacts you want to use for the warm-up campaign.
Click Compose Email.
Note: Easify requires between 1000 to 10000 email contacts for a Warm-Up Campaign.
Tip: Use a quality contact list with active and engaged recipients. Avoid using large lists of inactive or low-quality email addresses, as they can negatively affect deliverability.
Create the email you want to use for the warm-up campaign.
Select the desired Template Group and Email Template.
Review the subject and message to make sure the content is appropriate for your recipients.
Continue to Preview.
On the Preview screen, review the campaign details and email content. Once everything is ready, start the warm-up campaign.
Easify gradually increases the sending volume as the campaign progresses, allowing the sender to build sending activity over time rather than sending a large volume immediately.
After creating a warm-up campaign, you can manage and monitor it from Email > Warmup Campaign > View.
Use the warm-up campaign details and available insights to monitor sending activity and the progress of the warm-up process.
As the campaign progresses, Easify gradually increases the sending volume while continuing to monitor email activity and deliverability.
For better results during the warm-up process:
Use active and engaged contacts rather than inactive or low-quality lists.
Start with a smaller sending volume and allow it to increase gradually.
Avoid sudden increases in email volume outside the warm-up process.
Use relevant and appropriate email content.
Monitor campaign activity and deliverability throughout the warm-up period.
Watch the video below for a step-by-step guide to creating and managing an Email Warm-Up Campaign in Easify.
